Improving Marketing Operations with New Features in Adobe Experience Cloud
Adobe Experience Manager is one of the best CMSs for enterprise clients that want to deliver excellent digital experiences. It’s robust, it’s sophisticated, and it’s highly customizable. Plus, it’s part of a larger ecosystem of excellent marketing tools within the full Adobe Experience Cloud landscape.
Adobe keeps innovating and refining features to make marketing teams more efficient and effective. 2024 has been a great year for new Adobe Experience Cloud features, and we’re sharing just a few of our favorites.
Adobe Experience Platform AI Assistant
General availability as of June 2024
AI Assistant in Adobe Experience Platform is a workflow assistant tool. Essentially, it’s a conversational interface that makes accessing Adobe product knowledge as well as insights into your own data easier than before.
Key features:
Generative experience model grounded in Adobe product information and best practices
Optional custom models available to incorporate your data and information
Designed with several security features to help with security, privacy, and governance
Customer data is not used for training purpose to train its model
With AI Assistant, you can:
Navigate complex data sets without complex queries
Get customized product help at your fingertips
Reduce boundaries to product training
Simplify and automate several business and marketing related tasks
Receive predictive insights and recommended actions instantly
Content Hub
Officially released in June 2024
The new content hub is part of AEM Assets, Adobe’s digital asset management tool. This portal lets marketing teams store, access, and use assets easily and intuitively.
Key features:
Search and browse for assets using smart tags (AI detects contents and tags them, so you can find the image you want faster)
Share assets through a single source of truth portal
Open Express directly from the content hub to make quick changes or create new variations
Access Firefly generative AI to change content easily
Manage permissions of sensitive assets
Apply governance controls to meet brand standards
Use analytics to track usage and effectiveness
With Content Hub, you can:
Create more efficient workflow processes
Easily use and adjust content without needing specialized design skills
Decrease asset management setup and management time
Deliver personalized experiences to multiple audiences
Streamline tools for a slimmer tech stack
Adobe GenStudio for Performance Marketing
General availability as of October 2024
We haven’t had as much time to learn and play with this newer tool, but we’re liking what we’re seeing so far. This AI-powered ad creation platform helps marketing teams create ads, marketing emails, and related campaign content quickly and at scale. The platform lets businesses use AI while safeguarding their brand through multiple brand compliance features.
Key features:
LLM content generation
Brand guideline validation
Review and approval processes
Embedded Adobe Express tools
Content variation capabilities
With GenStudio, you can:
Create high-quality campaign variations with easy processes
Personalize more granularly for large number of accounts
Help ensure content aligns with brand guidelines with validation processes
And the innovations keep coming…
Adobe announced a whole set of new AI-oriented features and products this fall. We’ve already started planning for how to help clients integrate Adobe Content Analytics, AI Assistant Content Accelerator, and AEM Edge Delivery Services, Self-Learning Experimentation.
Hoping to Make the Most of Adobe Experience Cloud?
Are you interested in adopting or optimizing Adobe Experience Cloud features? Cimarron Winter can help. We’re a team of MarTech experts that specialize in AEM ecosystems for enterprises. We help our clients establish sophisticated, solid digital infrastructures that are intuitive and easy-to-manage. We’d love to hear about your needs and share how we can help.