Marketing Strategy & Process
Execute Effective Strategy and Process Improvements
What is the status of your digital marketing presence? Where do you want to be? How do you get there? Our marketing strategy experts help you address these questions and generate a digital marketing plan based on research, data, and industry best practices. We help you develop and execute effective strategy and process improvements to meet your marketing and business objectives.
How Critical is a Robust and High Performing Digital Strategy?
69%
69% of companies say they’re in the early or developing stage of digital maturity (not having reached true maturity yet).¹
55%
55% of companies without a digital transformation plan believe they have less than a year before they start to lose market share.²
$9 Billion
Of the $1.3 trillion spent on digital transformation in 2018, an estimated $900 billion was wasted when initiatives didn’t meet their goals.³
64%
Digital-first companies are 64% more likely to achieve their business goals than their peers.⁴
56%
56% of CEOs say digital improvements have led to increased revenue.⁵
23%
Digitally mature companies are 23% more profitable than their less mature peers.⁶
A successful digital marketing strategy helps you:
The Benefits of Improving Your Digital Marketing Strategy and Processes
Building a digital marketing ecosystem without a unified and coherent strategy can lead to excessive cost, inefficient processes, and unmet goals.
Tie tactics and campaigns to defined goals
Work across marketing channels and roles
Identify and correct marketing gaps
Use marketing budget effectively
Improve internal processes
Move agilely and efficiently
Improve audience targeting
Improve audieny
Save resources
Build brand awareness
Improve share of voice
Increase traffic and conversions
Enter new markets efficiently
Strategy and Process Project Examples
Cimarron Winter only offers bespoke projects that are designed for your business needs. We tailor what we do and our processes specifically for your organization for the most effective results. Common projects and tasks that fall under strategy and process include the following:
Strategic Planning
The strategic marketing planning process involves creating a marketing strategy that outlines specific marketing and business objectives, what types of campaigns and marketing projects you can use to achieve those objectives, which projects to prioritize, your marketing calendar, and how to measure project success.
Project Leadership
We lead large-scale marketing technology and digital marketing projects for enterprises that need help filling program management needs. Project leadership can determine the success or failure of projects especially in complex corporate environments. We’re industry leaders who can work seamlessly within your existing environment and help your project stay on track.
Project Audits and Roadmaps
The strategic marketing planning process involves creating a marketing strategy that outlines specific marketing and business objectives, what types of campaigns and marketing projects you can use to achieve those objectives, which projects to prioritize, your marketing calendar, and how to measure project success.
Globalization and Localization Strategy
Globalization is the process of expanding and standardizing your digital ecosystem and marketing functions on a worldwide scale. This can be a critical step for enterprises who are working to expand target markets or regions, tackling acquisitions, or unifying multiple disparate marketing departments.
Localization is a related, but distinct process that ensures your marketing presence is tailored to appropriate audiences in terms of language, values, and culture. They’re both critical, and work best when your organization has clear strategies for both—where appropriate. Cimarron Winter can help you create globalization and/or localization strategies or optimize existing approaches.
Organizational Design
If you need help analyzing existing marketing processes and procedures, Cimarron Winter can help. We can work with you to improve overall performance, align your processes to your strategy, and create clearly defined roles and interactions that are agile enough to adapt and structured enough to perform.
UX and Design
Industry-leading companies need stellar UX to outshine their competitors. Our UX experts can help you improve your digital presence and offer experiences that your existing customers and your prospects will love. We offer UX strategy, wireframing and prototyping, website design, and more.
How Can We Help?
We’re experts helping enterprises identify and effectively approach complex MarTech and digital marketing challenges. Let’s talk through your needs and goals.
Ecolab Cell and Gene Therapy Case Study
Creating a successful campaign for a new, fast-growing industry
Read how Cimarron Winter delivered an optimized, high-performing campaign strategy that could be replicated across multiple industries within a large enterprise.