Search & Content Marketing

Healthy and Effective SEO, Paid, and Content Strategy

Is poor or missing content limiting your digital brand potential? Today’s buyers frequently do a substantial amount of research online before contacting sales, and they say that online content has a moderate to major effect on their purchasing decisions.¹ If you’re missing content in your digital ecosystem—or missing opportunities to make that content visible—you’re substantially impairing your brand. And your competitors are more than happy to pick up your share. 

Cimarron Winter can help you ensure that your target audience is finding you the right way at the right time. From content strategy and production to full search services including paid, organic, and social, we can help you take a strategic and full funnel approach to content and campaign management.

The Numbers Don’t Lie–Content and Search Must Be a Marketing Priority

67%

67% of a B2B buyer’s journey is now done digitally.¹

9 out of 10

9 out of 10 B2B buyers say online content has a strong effect on purchasing decisions.¹

42%

Only 40% of companies have a documented content marketing strategy.²

62%

Content marketing generates three times as many leads as traditional outbound marketing but costs 62% less.³

14.6%

SEO leads have a 14.6% close rate.⁴ This is higher than every other purely digital channel (events and referrals usually rank higher).

79%

79% of brands surveyed say that PPC is a large driver for leads and sales for their business.⁵

The Benefits of Incorporate Strategic Content and Search Campaigns

The amount people rely on online research before purchasing or contact sales continues to increase. Without a content strategy, at best you miss insight into how your messaging and content is being consumed and how it is performing; at worst, your content and campaigns fails to meet your marketing goals.

A successful content strategy and effective organic and paid search campaigns help you:

  • Dramatically increase ROI of marketing dollars

  • Use marketing budget effectively

  • Tie tactics and campaigns to defined goals

  • Improve audience targeting

  • Enter new markets effectively

  • Build brand awareness

  • Improve share of voice

  • Increase traffic and conversions

  • Improve user experience

  • Reach new audiences

  • Increase close rate with existing audiences

Search & Content Project Examples

Cimarron Winter only offers bespoke projects that are designed for your business needs. We tailor what we do and our processes specifically for your organization for the most effective results. Common projects and tasks that fall under search and content marketing include the following:

Technical SEO

Your website needs to be optimized appropriately and take advantage of healthy infrastructure to ensure optimal organic presence and search engine rankings. As an agency that focuses on the intersections of marketing and IT, we’re particularly well suited for technical SEO projects that include analyses and optimization of site structure, user design, spider crawl performance, meta tags, and mobile performance. 

Design Strategy and Development

For content to perform well both with visitors and with search engines, the pages holding the content must be easily accessible and well-designed for strong user experience (UX). User design is at the center of almost every project we do at Cimarron Winter. We can help you create a foundational and impactful design that showcases your content and improves your campaigns.

Keyword Research and Mapping

Keyword research helps you understand your target market and audiences. SEO has moved beyond a strict keyword targeting strategy, but the depth of information that keyword research can give you in terms of user needs, user flow, and content approach is invaluable. Our SEO experts understand how to deliver keyword research that is actionable and insightful.

Content Strategy and Development

A clear and data-driven content strategy can help you ensure that your content (and all the campaigns that rely on your content) works to help you reach your business goals. That means content that speaks impactfully to your target audience, addresses their pain point and goals, differentiates you from your competitors, and represents your company, services, and products well. We can help create a content strategy and deliver the content you need and your audiences want.

PPC and Paid Management

If you’re looking for new ways to reach your audience—and flush out a cross-channel marketing approach—paid ads are an excellent approach. Our paid marketing experts can help you determine which paid channels are the right fit for your objectives, and we can create and manage campaigns that increase your brand visibility and get immediate results.

Analytics and Reporting

Search and content marketing should always be backed up and informed by data. Data can jumpstart your campaigns with clear audience and performance insights, and tracking and analyzing performances will continue to improve your KPIs. Cimarron Winter provides healthy data tracking, insightful analysis, and visualization to make your data clear and impactful.

How Can We Help?

We’re experts helping enterprises identify and effectively approach complex MarTech and digital marketing challenges. Let’s talk through your needs and goals.

Award-Winning Adobe Solution Partners

We are proud to be an Adobe Bronze Partner. Cimarron Winter has been working in Adobe Experience Manager (AEM), helping our clients achieve their business goals, since 2015.

Ecolab Cell and Gene Therapy Case Study
Creating a successful campaign for a new, fast-growing industry

Read how Cimarron Winter delivered an optimized, high-performing campaign strategy that could be replicated across multiple industries within a large enterprise.