Marketing Systems & Infrastructure

Support Critical Marketing Efforts with a Healthy Infrastructure

Your digital success depends on a healthy and scalable infrastructure. We provide expertise and experience to bridge marketing and IT seamlessly, so your infrastructure supports your critical digital marketing work.

Marketing Technology - Rapidly Advancing and Severely Underutilized

30 Billion

Marketing technology spending exceeded 20 billion dollars in 2022. Spending is expected to increase to near 30 billion dollars by 2024.¹

11,038

The number of martech solutions grew from 1,876 in 2015 to 11,038 in 2023.²

42%

Marketers report using only 42% of the capabilities available in their overall martech stack.³

51%

51% of marketing executives say that their marketing technologies are only loosely integrated or not at all.⁴

59%

59% of customer service and support leaders say that a seamless customer journey is one of their top three priorities.⁵

80%

In 2022, 80% of marketers struggled to connect their customer journeys seamlessly.⁶

The Value of Investing in Marketing Systems and Infrastructure

Optimized marketing systems and healthy infrastructure provides substantial advantages:

  • Easier processes for non-technical specialists

  • Increasing agility in digital marketing lifecycle

  • Better long-term sustainability and maintainability

  • Ensuring technologies align with business needs and goals

  • Better controlled costs and resources 

  • Improving workflow between IT and marketing departments

Systems & Infrastructure Project Examples

Cimarron Winter only offers bespoke projects that are designed for your business needs. We tailor what we do and our processes specifically for your organization for the most effective results. Common projects and tasks that fall under strategy and process include the following:

Technology Solution Design

Our technology solution experts help assess the potential value of new technologies and their impact on your marketing roadmap. We can help identify which solutions best match your marketing goals, and how to best tailor those solutions to align to your business needs and processes.

API and Services Strategy

APIs make digital ecosystems possible. They’re building blocks that allow marketing teams to create usable integrations and workflows for multiple applications—both internally within your business and business and externally with your customers, prospects or SaaS (Software as a Service) tools. Cimarron Winter can help you create an overall API strategy that allows for greater adoption and easier ongoing projects. We can also help you with specific API integrations.

Complex Systems Integration

At the enterprise level, organizations frequently work with multiple systems. If done well, systems integration improves marketing processes, empowers team members, consolidates data for more accurate decision-making, and increases automation. Cimarron Winter helps organizations understand each system’s components, subsystems, interface layers and how to create a strategic approach to systems integration that aligns with business needs.

DAM Definition and Optimization

Digital asset management (DAM) is a smart investment for most large organizations. These systems streamline and manage content across its lifecycle for easier long-term governance. However, DAM systems often impact multiple departments each with their own needs and process challenges. We help enterprises make the most of this investment by helping them choose the right DAM, configure the system to business needs and implement cross-functional processes.

Globalization and Translation Management

Is your organization globalizing your digital presence? Or looking to unite and improve your existing global presence? Cimarron Winter can help. Globalization and translation management is one of our core competencies. We understand the enterprise technology and process needs that can help you achieve a streamlined and unified global presence.

How Can We Help?

We’re experts helping enterprises identify and effectively approach complex MarTech and digital marketing challenges. Let’s talk through your needs and goals.

Award-Winning Adobe Solution Partners

We are proud to be an Adobe Bronze Partner. Cimarron Winter has been working in Adobe Experience Manager (AEM), helping our clients achieve their business goals, since 2015.