Earth Day 2025: Sustainability Tips from Digital Professionals
This Earth Day, we’re joining the organizational effort to educate, advocate, and mobilize by sharing a few of the ways our members make environmentally conscious choices as digital marketing professionals.
Strategic Planning, Seeing Opportunities, and Technological Trends: A SXSW 2025 Recap
Eight full days of listening, learning, and interacting at SXSW is a lot to share out, but here are a few of the sessions I found most interesting in 2025.
Multi-Brand Strategy and Cohesive Digital Experiences
Multi-brand marketing can drive broader global exposure and expansive business growth. How can organizations with multiple brands present a consistent brand experience across their multiple digital ecosystems?
Considerations when Consolidating to a Central CMS
As brands are looking for better ways to integrate digital workflows or move to an all-in-one system, one major question to consider is what does the CMS landscape for your overall brand?
Make the Most of an Effective Design System
A good design system is both the blueprint and the building blocks—giving design contributors a strategy as well as tools and pre-built elements they can incorporate into their work.
Improving Marketing Operations with New Features in Adobe Experience Cloud
Adobe keeps refining and creating innovations to make marketing teams efficient and effective. 2024 has been a great year for new Adobe features, and we’re sharing just a few of our favorites.
Unlocking Digital Opportunities and Creating Effective Digital Ecosystems
Cimarron Winter works at the nexus of IT, business, and marketing. We help organizations make the most of fast-moving technical advancements and big digital opportunities.
Make the Most of Your Lead Lifecycle Management
How effective is your lead lifecycle management? Let’s dive into MQLs, SQLs, lead scoring, and why it matters.
What Does the Google Monopoly Ruling Mean for Search Marketing?
A judge has ruled that Google broke antitrust laws to maintain a monopoly in the online search market. So what does that mean for the future of digital marketing and how should marketers prepare?
How to Get Ahead and Keep Up with Website Accessibility Standards
Website accessibility is a critical goal for businesses with a digital ecosystem. It can be challenging, so what should businesses consider as approaching accessibiliy improvements?
Most Businesses—Even Big Businesses—Aren’t Meeting Website Accessibility Standards
Even with increased awareness on website accessibility, almost all businesses are failing to meet website accessibility standards. Why and how big of a problem is it?
What is Headless Architecture and What Does it Offer Enterprise Marketing
Headless architecture is a software development approach that can offer big benefits to enterprise digital marketers. So what is it and why should we care?
A Strategic Approach to Digital Paid Campaigns
Digital paid campaigns can be incredibly powerful tactic to increase brand awareness, ramp up lead generation, and maximize your marketing spend. So how do we do campaigns effectively?
Setting Your Business Up for Success: Part 3 of the State of Organic Search 2024
With all the organic search changes we’ve seen in 2024, how can businesses plan strategically for organic traffic and their digital presence?
AI Overviews Rollout and Reception: Part 2 of the State of Organic Search 2024
On May 14th, Google rolled out a new(ish) search feature called AI Overviews to everyone in the U.S. What is the AI Overviews search feature and how is it performing?
Big Changes and Rank Volatility: Part 1 of the State of Organic Search 2024
On March 5th, 2024, Google announced and released their latest core update. What impact did it have on organic search performance?
2023 – A Year in Review with Cimarron Winter
This year has been an exciting and fruitful year for Cimarron Winter, and all of our leadership team are very excited to continue our successes into the next year.
Best Practices for B2B Content Marketing Part 2
In the part 2 of this two-part series, we discuss two additional best practices areas of B2B content marketing: balancing content and lifting your content from ad hoc and siloed to strategic and business wide. Learn to make content more effective and reach your business goals.
Best Practices for B2B Content Marketing Part 1
Most consumers research their options and brands online before reaching out. Learn how you can use best practices to ensure a solid content strategy and effective campaigns.
Marketing Analytics: Still Chronically Underused within Enterprise Marketing
Significantly less than half of B2B marketers rely on analytics. Why aren’t marketing teams using data more and should enterprises make it a priority?