Adobe keeps refining and creating innovations to make marketing teams efficient and effective. 2024 has been a great year for new Adobe features, and we’re sharing just a few of our favorites.

Cimarron Winter works at the nexus of IT, business, and marketing. We help organizations make the most of fast-moving technical advancements and big digital opportunities.

How effective is your lead lifecycle management? Let’s dive into MQLs, SQLs, lead scoring, and why it matters.

A judge has ruled that Google broke antitrust laws to maintain a monopoly in the online search market. So what does that mean for the future of digital marketing and how should marketers prepare?

Website accessibility is a critical goal for businesses with a digital ecosystem. It can be challenging, so what should businesses consider as approaching accessibiliy improvements?

Even with increased awareness on website accessibility, almost all businesses are failing to meet website accessibility standards. Why and how big of a problem is it?

Headless architecture is a software development approach that can offer big benefits to enterprise digital marketers. So what is it and why should we care?

Digital paid campaigns can be incredibly powerful tactic to increase brand awareness, ramp up lead generation, and maximize your marketing spend. So how do we do campaigns effectively?

With all the organic search changes we’ve seen in 2024, how can businesses plan strategically for organic traffic and their digital presence?

On May 14th, Google rolled out a new(ish) search feature called AI Overviews to everyone in the U.S. What is the AI Overviews search feature and how is it performing?

On March 5th, 2024, Google announced and released their latest core update. What impact did it have on organic search performance?

This year has been an exciting and fruitful year for Cimarron Winter, and all of our leadership team are very excited to continue our successes into the next year.

In the part 2 of this two-part series, we discuss two additional best practices areas of B2B content marketing: balancing content and lifting your content from ad hoc and siloed to strategic and business wide. Learn to make content more effective and reach your business goals.

Most consumers research their options and brands online before reaching out. Learn how you can use best practices to ensure a solid content strategy and effective campaigns.

Significantly less than half of B2B marketers rely on analytics. Why aren’t marketing teams using data more and should enterprises make it a priority?

Smart marketing localization can help brands improve user satisfaction, increase lead generation, and build better awareness. Let’s look at localization info for B2B brands.

Martech keeps moving fast and providing exciting opportunities in marketing. What are some big trends we’ve noticed this year?

Fractional teams are a newer pathway in fractional hiring. Companies can hire a team of marketing specialists to fill in gaps or extend teams, which they can scale up and down as needed.

Cimarron Winter has been selected by CIOReview as one of the Top 10 Adobe Solutions Companies for 2023.

Which should come first and what should the client team look like that will guide the best decision-making and ultimately the entire CMS install and redesign process?